Hair salons around Milwaukee and Waukesha have been cut deep by hateful and unsupported negative reviews. Some beauty parlors are viciously marketing their competitors out of the city, sweeping in customers while the survivors of their advertising campaigns are left to grasp for the strands of leftover clients. Your hard work deserves more than the trimmings. If you're considering marketing your hair salon, you've already taken the best first step to making your business grow. The best marketing plan for hair salons incorporates 3 main strategies:
Commercial success is all about pushing back. As a hair dresser, you've cut through thousands of feet of hair, keeping untangled messes at bay while presenting your final products as fully styled masterpieces. Marketing is the same. Unfounded bad reviews and competition can put a knot in your profits, but if you're willing to comb through the worst parts, you'll reap the benefits.
The market is changing and if you want to come out on top, you need to adapt. The Drum recently reported L'Oreal launched a 360 Degree video marketing project known as "Matrix Academy" to promote a new line of their products. While you may not have hundreds of your own unique hair products to sell, its clear if you want to make money, you have to invest in marketing. If you're not advertising over the radio or hosting a website optimized for search terms like "Hair Salon Milwaukee WI", you're going to fall behind.
Hair Salon Website & Marketing Statistics from Salon Nerds, BLS, Iron Paper, Hosting Facts & We Are Social
MARKET MY HAIR SALON!
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.