A big, impressive machining shop deserves a big, impressive website. iNET delivered, crafting a website showing off Allis Tool & Machine’s remarkable machining equipment and extensive capabilities.
Allis Tool & Machine, a CNC machine shop in Milwaukee, was looking to invest in their online marketing to explore new corners of the market for large CNC machining services. Specializing in mid-to-large metal parts short run prototyping and equipment rebuilds, they hired iNET to help them build on their sterling reputation and build them a profitable website—one they’ve never had before.
The old website was a relic of early 2000s century web design—built for a resolution that now befits only tablet screen sizes. The site was not responsive: completely unacceptable and unprofessional based on modern expectations for the mobile web experience. A lack of informative and engaging copy left users in the dark about their shop’s machines, capabilities and prior work.
Worse yet, the site was not optimized for search engines. No directory listing rivals the sheer volume of business flowing in from search engines every day. Users couldn’t find it, and even when they did, they found a website that fought them. Leads slipped away.
iNET created a beautiful, professional website for Allis Tool & Machine, incorporating imagery of Allis Tool’s impressive CNC machinery to give potential clients an impression of their vast machining capabilities. The SEO team at iNET cross referenced Allis Tool’s most profitable sources of business with search demand in the Milwaukee area—identifying and executing a plan to carve out a niche in the search market and win.
Allis Tool immediately launched atop search results pages and started attracting leads for all sorts of different short run prototypes and large CNC production. Now, users find it easily on search engines, and they find a site catering to their needs on EVERY kind of device. The result? Profitability.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.