Creative License

Creative radio ads, attractive website design, informative copy, and a simple but effective brand ("It's in you, let the art out!") draw users in and get them to contact or visit Creative License!

Milwaukee Web Development
Click the links above to learn all about the unparalleled web marketing services that provided Creative License

Milwaukee Internet Marketer for Art Studios Milwaukee Internet Marketer for Art Studios

Creative License- iNET Web Marketing for Hartford Community Art Studio

Angela, the founder of Creative License in Hartford, knows the value of artful expression to the local community and economy. With her passion for pottery, painting and clay work she founded a space in Hartford dedicated to the enjoyment and production of art for people of all ages, backgrounds and skills.

Website Dilemmas

You don’t find a company that’s much more visual than a paint party art studio. Angela wanted to display her customers’ pottery, clay and canvas masterpieces. However, Creative License didn’t have the web real estate or technology to embed galleries showcasing the work of their customers.

Creative License also faced extensive competition in the southeastern Wisconsin market. iNET needed to work with Angela to help find her differentiation and value-add. After collaboration and some research, they chose to take an experience branding approach to the page. In many industries, consumers are demanding more than a products or even services. They want to purchase opportunities to be in stories with their friends and family. 

Website Technology Implemented

HTML - Search Engine Optimization - Image Gallery

Website Outcome  

Creative License was a perfect candidate for experience branding. iNET marketing researchers identified a niche in the experience market: family friendly paint nights. The iNET copywriters promoted art creation at Creative License as a family experience, a story you can share and re-live. They wrote a film script for Angela to read in an embedded video. She positions events at Creative License as permanent reminders of feelings or points in time. In addition, iNET-Web started posting more content about events and wrote copy targeting kids’ groups like Girl Scouts.  

The paint gallery succeeded. The photos exuded the Creative License brand: colorful, artsy and creative. It also increased web traffic. Customers returned to the website to admire their work and show it off to friends. Google’s search algorithms determined more users were staying on the page when they searched it on the web and increased its rankings because of all of the image files it detected. Creative License’s page ranked number 1 in results for queries like make your own art Hartford and paint parties Hartford.

Angela also noticed an immediate uptick in interest in walk-ins. iNET actually had to create a "walk-ins welcome" banner to manage the new traffic. Only a few days after iNET Web updated the content to sell the studio as an experience, prospective customers inundated her with phone calls and contact forms for scheduling special family and social events.

Want the web marketing Picassos at iNET to boost your traffic? Contact iNET's web developers today.
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.