Discreetly Dignified

We’re willing to bet you’ve never seen an adult diaper website more attractive and user-friendly than this one. The How It Works page makes the ordering and automatic reordering system simple for users to use and understand.

Milwaukee area marketing company offers success to any business focusing on senior citizen care and incontinence
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Discreetly Dignified

Discreetly Dignified is an online retailer of protective undergarments for adults with bladder control issues. The client saw an opportunity to offer these products online to people who don’t like having to buy them in person in a store. With an aging population living longer, this market is constantly growing.

Website Dilemma

Since the client didn’t even have a name for the business, it was essential to first develop a name and a logo. Once this identity was established, the design of the website would need a coherent theme and a look which would appeal to the target audience. The site would also have to be fully eCommerce enabled so customers could purchase their incontinence products online.

Technology Implemented

eCommerce – HTML – Creative Genius – CSS – Flash – jQuery – Search Engine Optimization – Layout design – Content Management System

Outcome

The name we developed, Discreetly Dignified, reflects the nondescript, plain brown shipping boxes the company uses to ship products to customers, while the theme “A weak muscle won’t mess your self-esteem” captures the indomitable spirit of those who constantly need to overcome bladder control problems. The Creative Geniuses at iNET created a clean design for the site in order to facilitate both legibility and navigation, with content which dispels the stigma of having to use protective undergarments. The site integrates iNET’s bug-free eCommerce platform. Since launching in early 2016, DiscreetlyDignified.com has steadily grown in the search engine rankings, and orders placed on the site continue to increase.

Contact the Creative Geniuses at iNET-Web to learn how you too can get a new professional website.
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.