Kokomo Jackrabbits

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Kokomo Jackrabbits

This prospect league baseball team from the medium-sized Indiana town of about 50,000 people has character. The Jackrabbits earned their name in 2014 naming contest. It was suggested by 15 people because Kokomo was also home to a popular automobile called the Jackrabbit. Each summer, the Jackrabbits showcase upper echelon collegiate players from throughout the Midwest for thrilling baseball for Kokomo residents and families. When iNET found out about them, we decided that there is only one thing to do for a team with so much character: design them a character!  

Website Dilemmas

Because Prospect League sports teams targets families and kids, delightful, colorful mascots are essential for branding. The Jackrabbits were an expansion team in the league in 2014. They had a decent customer base of families but no consistent theme or identity. The Milwaukee-based managers of the team (MKE Sports) approached iNET Web to help them move beyond a compelling community-based baseball team into a quickly recommended and beloved brand in the Midwest.

Technology Implemented

Mascot Design- Logo Design- Web Design- Search Engine Optimization

Outcome

INET Web knew that compelling graphic design would be pivotal to the launch of the Jackrabbits. The kids of Kokomo needed branding to which they could emotionally connect. iNET rounded up our talented, visionary graphic artists. They conceptualized a story, theme, atmosphere and voice for the team. The theme’s focal point was the team logo. It was a fierce, muscle-bound jackrabbit swinging a carrot/bat.

INET Web’s colorful and fun branding generated buzz for the team. Kokomo families flocked to the stadium and continue to fill it to this day. The Kokomo Jackrabbits (and MKE Sports) enjoyed a further revenue boost when the iNET-created designs were licensed as t-shirts and memorabilia sold at the stadium. To this day, the seats fill up at every Kokomo Jackrabbit game. Parents attend the exciting match-ups with their children to enjoy a safe, fun and affordable family experience. INET web took a great idea for a team in a medium market and helped it find its voice and its audience.

We can help you find your voice and audience as well. Just Contact iNet Web Today
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.