Murf's Frozen Custard

I scream, you scream, we all scream for custom web design! Okay, maybe they're actually screaming for ice-cream. But iNET-Web uses our personalized website design to bring hungry ice-cream lovers to these Waukesha and Brookfield burger and ice-cream joints.

Web Developement by iNET-Web Waukesha
Click the links above to learn all about the unparalleled web marketing services that provided Murfs Frozen Custard

Waukesha Web Marketing Company for Local Custard Stand

Waukesha Web Marketing Company for Local Custard Stand

Murf’s Frozen Custard

Ah, the old timey burger joint. The Cherry Cokes flow like water, and there’s always a Temptations tune on the Wurlitzer. You can order a malted for you and your squeeze with two straws and then jitterbug the night away.

While iNET Web knows you can’t go back to the heyday of the custard and burger joint, Murf’s Frozen Custard gets Waukesha and Brookfield pretty gosh darn close. Since 1993, Murf’s has delivered old fashioned food tailored to Wisconsin’s cuisine preferences. Particular favorites are the delectable Friday Fish Fry and the iconic golden fried cheese curd. Murf’s custard, though, is its main draw and value-add.  

Website Dilemmas

Murf’s flavor of the day is a marketing mainstay. The promotion generates huge volumes of foot traffic as passers-by enter for impulse Butter Pecan or Birthday Cake cones after reading the marquee. Murf’s contacted iNET Web about expanding on the flavor of the day concept. Murf’s owner knew the web was the place to do it but struggled to translate the concept to web-based advertising alone. INET web had the expertise to do it, and we were happy to help, especially for a wink-wink custard sundae on the side.  

Technology Implemented

Content management - SEO - Responsive Web Design - User Alerts

Outcome

INET Web revamped Murf’s Frozen Custard site using responsive web design, an advanced web programming technique that adapts page displays to the device used to access it. INET Web designed the flavor forecast in concert with the new portability from responsive design. The forecast page invited users to register for flavor of the day updates pushed to their phones. Customers could also use their portable devices to check the flavors of the day throughout the month, planning a return trip. While Murf’s customers became better apprised to the flavors of the day, Murf’s was the real winner because the interactive page enhanced web traffic. It also provided Murf’s valuable user behavior data, Murf’s marketers could then use it to make decisions like what flavors of the day would be successful when.

Using some ingenuity, advanced programming technology and a deep respect for fried cheese curds, iNET web put a marketing and contact plan into play for Murf’s that continues to increase both web traffic and in-person traffic to this day.

Contact iNET web now to put iNET’s advanced programming and SEO technologies to work for your community hot spot.
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.