The Pub Club

The startup downtown Milwaukee dance bar and eatery needed to stand out from the dozens of nearby competitors. iNET-Web delivered the website and branding “Drink – Dine – Dance” to make The Pub Club succeed where the other bars and restaurants - in the exact same location - FAILED.

Milwaukee website design and marketing for The Pub Club
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The Pub Club

Downtown Milwaukee’s dining scene is hip. Downtown Milwaukee’s club scene is also hip. The problem: half of Milwaukee’s downtown entertainment destinations are restaurants, and the other half are clubs and bars. Imagine the profit-pulling power of a Milwaukee establishment that’s both: restaurant by day, club by night. iNET Web’s client the Pub Club is the place.

Website Dilemmas

No pun intended, but web content for bars and restaurants is fluid. Dinner specials change, sometimes daily. Events need to be updated at a moment’s notice. Nothing miffs prospective customers like bars whose calendar features Zima specials for Wrestlemania 1994.

The Pub Club also wanted to share efficient user-friendly content access with iNET Web so employees could add to the page as they pleased, and we were cool with that. They are the Milwaukee nightlife specialists; we just do their web work and wink awkwardly for free Zimas when we visit. The Pub Club needed an intuitive content management system that freed the manager to update info with to-the-second announcements while allowing iNET Web to continually update more comprehensive content for search engine optimization.  

Technology Implemented

Content management - SEO - Logo Design - Responsive Web Design

Outcome

iNET Web’s designers converted the Pub Club’s klutzy back-end programming software to Genesis, a user interface that simplifies content creation into a platform similar to Microsoft Word. INET’s conversion freed management to update specials. Pub Club used it to update events regularly to keep content fresh. Freshness happens to be one of Google’s criterion for ranking webpages high on search results pages. The outcome: maximization of web traffic through funneling users from Google searches to the Pub Club page, whether users were out and about on smartphones or at home on PCs.

Contact iNET Web now to make every hour you're in business a happy hour! 

 

 

   

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.