Wisconsin illustration website design: profitability starts here.

Web Design & Digital Marketing for Wisconsin Illustrators

A common misconception about illustration portfolio websites

As long as our society loves visuals, we’ll always need illustrations. The good news is that the demand for more images encourages more people to view illustration and the arts at large as a legitimate career path.

The not-so-good news is that more illustrators means more competition for you, even if you’re just targeting Milwaukee or Madison. These days, having an effective online presence could be the difference between hoping you get clients and creating for major publications. To achieve your goals, your website needs more than good looks.

Having a beautiful illustration portfolio website does not guarantee that people will find it.

Search engines are smart, but they don’t quite have the capacity to rank websites based on aesthetic appeal. That decision is left for humans to decide through likes and comments on social media…once they stumble upon your illustrations. Our Milwaukee web designers not only make sure people see your illustration website, but also feel compelled to buy your art.

SEO: The key to online visibility as a Wisconsin illustrator

What those How to Become an Illustrator books and blogs won’t tell you is that search engine optimization is what gives you online visibility. Search engine optimization (SEO) is the method of designing a website according to how people search so that people can easily find your illustration portfolio online.

iNET Web’s professional SEO writers in Waukesha can analyze the search trends of your target audience and increase your website’s search engine ranking. For example, a search for “watercolor illustrations” reveals the most popular subjects people search for:

Wisconsin Illustration Portfolio Web Developers

When the potential client searches for the nearest illustrators, search engines like Google account for reputation and relevancy in the ranking system.

Illustration Portfolio Website Design in Milwaukee and Madison

Well-known or highly-rated illustrators are more likely to make the top three results. If, however, you specialize in more watercolor animal illustrations, you could outrank someone else’s illustration website for that search term because your website fulfilled the query better.

OPTIMIZE MY WEBSITE!

Custom Illustration Website Design from iNET’s Creative Geniuses

How template websites can hurt your illustration career

To be noticed online as an illustrator, you need more than a beautiful website. You need a beautiful mobile-friendly, custom-coded website with clear navigation that can support ecommerce. You need a website that reflects your unique style and doesn’t restrict you to cookie cutter website templates like “Classic” or “Minimalist”.

A free template website would crack under all of those demands. Google is trained to ignore “bad websites,” and all too often, website templates have slow load times and confusing user experience. These factors among others earn them lower rankings. An original, coded-from-scratch website is a better investment in the long run.

Wisconsin businesses love our digital marketing agency

iNET makes profit-generating websites for businesses across Wisconsin from our location in Waukesha. Our work gives our clients an exceptional ROI that changes their lives. Just read our reviews. iNET does more than website design; we can take care of all marketing aspects for your illustrations, including:

iNET’s web developers, SEO writers and graphic designers can create websites for all types of illustration, including:

Editorial illustration
Book illustration
Scientific illustration
Comics
Technical illustration

Historical illustration
Fashion illustration
Concept art
Storyboarding
Textile design

START MARKETING MY ART