Diagram of a Google Search Results Page

Diagram of a Wisconsin Google Search Engine Results Page

Maximizing your revenue through organic search means fully understanding the elements of a search engine results page (SERP) and how users interact with them. Google doesn't arbitrarily spit out search results. Every link - though generated by an algorithm - is carefully placed based on the nature of the search term.

Google SERP Page

The Four Major Parts of a Google SERP

1) Google Search Bar

The Google Search bar is the most noticeable, and frequently used portion of any SERP. The search bar gives you the option to search via keyboard or voice command, and will provide you with a convenient list of autofill suggestions once you begin typing. These suggestions are intended to both offer alternative search ideas, and assist you in typing out common long-tail keyword searches.

The Top-Nav

Considered to be an integral part of the Google search bar, located directly below the search box you will find. The top-nav. The top-nav gives you the option to filter your results, and switch between many varieties of different media, including:

Search Media Types for Google SERPs

Search Engine Results
Images
Web News Sources
Videos
Shopping Alternatives
Books
Flights

Some commonly used search filters located in the top-nav include:

Results Per Page
Safe Search (Toggling Adult Content On/Off)
Video Duration
Date
Image Usage Rights
Languages
History

2) Top Search Engine Result Query

The top search engine query is the Holy Grail that all SEO specialists strive so hard to achieve. The vast majority of search engine users never make it past the first three results, and it is even less common that they ever go beyond the first page. This particular SERP features some of our top pages, and attracts a higher number of users to see what iNET is all about!

The SEO experts at iNET Web use the latest strategies and unique content optimization techniques to bump our clients to the top of the rankings for important search queries. We produce profit-generating web content that both satisfies user intent and strengthens your online presence and brand name.

3) Related Searches List and Results Pages

Often the most ignored section of any Google SERP, located at the bottom you will find a list of similar searches and additional queries that Google thinks you may want to check out. These terms are a gold-mine for sophisticated SEO experts, and are intended for searchers whose questions were not answered after browsing through the first page of results.

You can see here that people searching for iNET Web are also interested in learning more about our radio ads, marketing services, client reviews, and iNET’s CEO Steven Libbey. These terms give SEO Copywriters a better idea of other types of services and keywords searchers are looking for, and are great for generating long tail keyword search ideas.

4) Google Knowledge Graph

The Google knowledge graph was conceived to give searchers a source of KNOWLEDGE rather than basic, regurgitated information. The knowledge graph neatly presents Google users with, visible access to the most relevant information that they need, so that they don’t have to physically go scrolling through multiple different SERP’s and isolate what they’re looking for themselves!

In the past you'd have to actually go to a company's website to see their phone number, address, hours or other critical information. Now Google pulls this data straight into the results page to save you a click and give you a quicker path to solving your problem. Google is constantly seeking new ways to solve users' problems faster.

By creating SEO content that is clear, concise, and best satisfies a searcher’s intent, iNET-Web rockets our clients to every corner of a huge variety of SERP's. Delivering the best content structured perfectly for search engines puts you in the BEST position to rake in the $$ from search engines.