Brass Light Gallery
When your specialty is luxury lighting, you need a website as elegant as the upscale lights you craft. You need iNET Web.
Responsive:The Brass Light Gallery incorporates a responsive design, which means searches can navigate the site on screens of any size. Potential customers can search for their new lighting fixtures from their desktop computers, tablets, or smartphones while having the same great UX.
SEO:Do you know the difference between a patio light and a porch light? Thanks to iNET SEO, customers hoping to buy a specific light for their home can find what they’re looking for at Brass Light Gallery. We carefully researched lighting keywords to make finding a new light as simple as possible.
Copywriting:iNET copywriters were tasked with creating product and category descriptions for every lighting fixture available. Each description was tailor-made to reflect the style of the product.
Custom Programming:eCommerce sites like Brass Light Gallery require a lot of custom programming to ensure the product category structure is easy to use. Expert iNET programmers illuminated the products with custom code.
Branding:The Brass Light Gallery has been handcrafting lighting fixtures in the Milwaukee since 1974. Known for custom chandeliers and alabaster lights, their new website had to reflect their upscale brand.
Radio:Brass Light Gallery radio ads tell adults not to be afraid of the light and to embrace stylish lighting fixtures. Each ad was produced in iNET’s own Waukesha studio.
Responsive
The Brass Light Gallery incorporates a responsive design, which means searches can navigate the site on screens of any size. Potential customers can search for their new lighting fixtures from their desktop computers, tablets, or smartphones while having the same great UX.
SEO
Do you know the difference between a patio light and a porch light? Thanks to iNET SEO, customers hoping to buy a specific light for their home can find what they’re looking for at Brass Light Gallery. We carefully researched lighting keywords to make finding a new light as simple as possible.
Copyrighting
iNET copywriters were tasked with creating product and category descriptions for every lighting fixture available. Each description was tailor-made to reflect the style of the product.
Custom Programming
eCommerce sites like Brass Light Gallery require a lot of custom programming to ensure the product category structure is easy to use. Expert iNET programmers illuminated the products with custom code.
Branding
The Brass Light Gallery has been handcrafting lighting fixtures in the Milwaukee since 1974. Known for custom chandeliers and alabaster lights, their new website had to reflect their upscale brand.
Radio
Brass Light Gallery radio ads tell adults not to be afraid of the light and to embrace stylish lighting fixtures. Each ad was produced in iNET’s own Waukesha studio.
Brass Light Gallery
From their Milwaukee workshop, the Brass Light Gallery handcrafts high-end lighting for residential and commercial spaces. They came to iNET Web in search of a web development company that could build a website to not only reflect their brand, but to also get their business to the top of search engine rankings.
Website Dilemma
Brass Light Gallery had a website that just wasn’t working for them. Their products weren’t adequately showcased, their website wasn’t ranking for important keywords, and the ecommerce structure of their site was so cumbersome customers were abandoning purchases.
Technology Implemented
Search engine optimization – Layout and Graphic Design – Creative Genius Branding – eCommerce -- Content Management System – HTML –CSS – jQuery –HTML
Outcome
iNET Web created a website that fully reflects the quality of Brass Lighting Gallery’s products and streamlines the online ordering process. The new site is also fully optimized for the online search queries prospective customers enter into search engines, ensuring that anyone looking for unique, high-end lighting will find Brass Light Gallery.
