Burmeister Woodwork
When this Milwaukee area custom millwork needed a website that reflects the craftsmanship of their work, there was only one choice: iNET Web.
Responsive:With so many homeowners and contractors searching online from smart phones, a responsive design that displays perfectly on mobile devices was essential for Burmeister Woodwork.
SEO:Word of mouth only goes so far in the 21st century. To ensure their website is found by prospective customers, iNET SEO specialists researched the keywords most used by Burmeister’s target market and dovetailed them into the site’s content and meta data.
Copywriting:iNET copywriters reworked existing content from Burmeister’s old website and developed new content to tell this business’ story in a way that appeals to the upscale market they want to reach.
Custom Programming:Custom, built-from-the-ground-up programming ensures all webpages load quickly and can be scanned by search engines so BurmeisterWoodwork.com rises to the top of search engine results pages.
Logo Design:iNET Web created a new logo that transitions Burmeister’s visual identity from a home-grown operation to the type of modern, high-end millwork business you’d find showcased in Architectural Digest.
Responsive
With so many homeowners and contractors searching online from smart phones, a responsive design that displays perfectly on mobile devices was essential for Burmeister Woodwork.
SEO
Word of mouth only goes so far in the 21st century. To ensure their website is found by prospective customers, iNET SEO specialists researched the keywords most used by Burmeister’s target market and dovetailed them into the site’s content and meta data.
Copyrighting
iNET copywriters reworked existing content from Burmeister’s old website and developed new content to tell this business’ story in a way that appeals to the upscale market they want to reach.
Custom Programming
Custom, built-from-the-ground-up programming ensures all webpages load quickly and can be scanned by search engines so BurmeisterWoodwork.com rises to the top of search engine results pages.
Logo Design
iNET Web created a new logo that transitions Burmeister’s visual identity from a home-grown operation to the type of modern, high-end millwork business you’d find showcased in Architectural Digest.
Burmeister Woodwork
With a history that goes back to the early 1920s, Burmeister Woodwork has a reputation for high-end woodwork and exceptional customer service. From initial design to installation, Burmeister creates custom cabinetry, doors, stairs, millwork and moldings with a single minded goal: “Impeccable execution of your vision.”
Website Dilemma
Burmeister had an ancient website that wasn’t portraying them as the high-end millwork and carpentry business they are. Photos of their work were small, low-res, and decidedly unprofessional. The site desperately needed a complete overhaul to convey the ingenuity and craftsmanship of their work. They also needed their website to be found online by prospective clients.
Technology Implemented
Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting –– Content Management System – HTML –CSS – jQuery – HTML
Outcome
iNET Web designed a slick and stylish site that puts Burmeister’s stunning workmanship front and center with large, high-resolution photos of their work. The new website has the look of a feature spread in Architectural Digest, with every page search engine optimized to bring them new leads from homeowners and businesses looking for custom millwork.
