Halloween Express
Year-round SEO keeps this site at the top of search engines during the busy season. The eye-catching imagery and videos on the site work together with our attention-grabbing radio ads and simple yet effective brand ("Everything Halloween") to keep the customers coming.
Responsive:A responsive design helps Halloween shoppers on the go find a location nearest them on their mobile devices.
SEO:iNET keeps a Halloween Countdown running on My Halloween Express so the site stays relevant all year round.
Copywriting:Focused copy pushes users to storefronts and web sales.
Video:The custom web video shows how expansive Halloween Express' offerings are - subtly adding scary, goofy and children's themes.
Custom Programming:Custom development pushing customers to the parent site makes the client money.
Branding:"Everything Halloween" is simple and effective.
Radio:Radio ads during the busy season push the masses to the 14 brick & mortar locations.
Responsive
A responsive design helps Halloween shoppers on the go find a location nearest them on their mobile devices.
SEO
iNET keeps a Halloween Countdown running on My Halloween Express so the site stays relevant all year round.
Copyrighting
Focused copy pushes users to storefronts and web sales.
Video
The custom web video shows how expansive Halloween Express' offerings are - subtly adding scary, goofy and children's themes.
Custom Programming
Custom development pushing customers to the parent site makes the client money.
Branding
"Everything Halloween" is simple and effective.
Radio
Radio ads during the busy season push the masses to the 14 brick & mortar locations.
Halloween Express
Headquartered in Appleton, Halloween Express has multiple seasonal store locations throughout Wisconsin. They don’t just sell Halloween costumes and decorations, they sell the power to transform yourself, if only for one night. Their website had to compete with hundreds if not thousands of seasonal websites selling Halloween costumes online. They not only needed to stand out, they also had to convince web people to get up from their computers and visit one of their Halloween stores.
Website Dilemmas
Halloween Express’ former website got passed over in search results, and its URL was in an internet graveyard. A forgettable layout failed to inspire searchers seeking an incentive to imagine. The most important information—where to find a Halloween Express near you—was barely noticeable and wasn’t generating leads. Even for a Halloween-themed business, their bare-bones template website had too much dead space.
Website Technology Implemented
Search Engine Optimization – Content Management System – HTML – Flash - Copywriting – Video Production – Programming – Graphic Design – JavaScript – CSS - jQuery
Website Outcome
iNET’s SEO specialists and copywriters worked their magic and crafted strategic, structured content appealing to search engine web crawlers and Halloween revelers alike. Expert programming, search engine optimization and a mobile responsive design were just the start. Adding costume guides and a haunted house directory to the website further solidified their reputation as Wisconsin's authority on "Everything Halloween."
Halloween Express’ online presence went from scary-bad to supernaturally good with iNET’s graphic design and custom coding delivering a fun and informative experience from first glance to final click. Navigating the attractive, dynamic home page is so easy, even a zombie could do it. Year-round SEO strategies from iNET keep Halloween Express at the front of the pack. Come October, they have an unbeatable edge over the competition.
Since their creative genius inspired website went live in 2015, Halloween Express has BURIED their competitors, gaining significant year-over-year increases in organic search traffic, referrals from the parent website, and foot traffic in stores.
