Jamestown Jammers
Colors, logos, uniforms and merch are all the fun parts of baseball marketing. Packing the bleachers full of supportive fans is the gelatinous lifeblood the Jammers’ survival depends on. Better marketing and a better online ticketing system made it happen.
Responsive:If you can’t easily purchase tickets and merchandise from a smartphone these days, then organizations might as well hang it up. The Jamestown Jammers website is responsive to all mobile devices for a heightened user experience.
SEO:For an increased click-through-rate, iNET optimized the Jamestown Jammers' multiple entrance URLs with enticing meta titles and descriptions. Their SEO-friendly sitemap is fully loaded with effectively keyworded links.
Custom Programming:No two websites should have identical coding, even if the owner is the same. iNET custom develops EVERY domain to be 100% original, same as the official site of the Jamestown Jammers.
Branding:The Jamestown Jammers were in dire need of couture branding, which revitalized the team’s overall image with a fresh coat of vibrancy.
Logo Design:In the world of sports, a team’s logo will graze hats, jerseys, t-shirts, and countless other apparel items. The cooler the team logo, the more merchandise gets sold.
Print:The Jamestown Jammers wear their uniforms in front of thousands of fans every season. Jammers' apparel has one thing in common, however: iNET’s design.
Responsive
If you can’t easily purchase tickets and merchandise from a smartphone these days, then organizations might as well hang it up. The Jamestown Jammers website is responsive to all mobile devices for a heightened user experience.
SEO
For an increased click-through-rate, iNET optimized the Jamestown Jammers' multiple entrance URLs with enticing meta titles and descriptions. Their SEO-friendly sitemap is fully loaded with effectively keyworded links.
Custom Programming
No two websites should have identical coding, even if the owner is the same. iNET custom develops EVERY domain to be 100% original, same as the official site of the Jamestown Jammers.
Branding
The Jamestown Jammers were in dire need of couture branding, which revitalized the team’s overall image with a fresh coat of vibrancy.
Logo Design
In the world of sports, a team’s logo will graze hats, jerseys, t-shirts, and countless other apparel items. The cooler the team logo, the more merchandise gets sold.
The Jamestown Jammers wear their uniforms in front of thousands of fans every season. Jammers' apparel has one thing in common, however: iNET’s design.
Jamestown Jammers
MKE Sports, the overseer of several Prospect League franchises, provides action-packed entertainment for families in small and medium towns throughout America, while also providing elite collegiate athletes a platform to stay fresh in the off season. INET Web markets several other minor and prospect league teams including the Kokomo Jack Rabbits and the Lafayette Aviators. We’ve mastered the complexities and nuances of positioning a team as a brand in a saturated market.
Website Dilemmas
The Jammers endured several transitions throughout their history. The team started as an affiliate of the Pittsburgh Pirates, then were relocated to Morgantown, West Virginia. The prospect league team operated by MKE Sports assumed the Jammers name. Prospective fans were understandably confused about the Jammers branding and the kind of team it was. They needed a clear visual that not only reintroduced the team as a Prospect Team, but also generated buzz for the upcoming season.
Technology Implemented
Webpage design - Logo Design - SEO - Content management
Outcome
iNET Web’s in-house graphic designers regularly design logos, signage, and even hats and t-shirts for sports teams. After researching demographics, team origin and local history, iNET Web goes to work to craft unique visual concepts rooted in the values of those teams and their community. The Jamestown Jammers design work was no exception.
Inspired by the celebrated grape-growing tradition in Chautauqua County, iNET Web’s artists originated Bubba, a scowling grape with a bat cocked over its shoulder. The design rooted the team in Jamestown’s heritage and the comical illustration appealed to the kids of Chautauqua County, who started lining up after games to pose with Bubba and begging their parents to buy Jammers’ merchandise. The website became a destination landing page for families querying Google about special events, team standings and ticket sales.
Who said art doesn’t make money? When the art is strategic, customer-centered and rooted in a community’s values, it’s amazing the traffic it generates. Whether it's for a baseball team or a service business, iNET's primary objective is to make your company money.
