Krausko
The Krausko brand is known throughout the world of high school, college, and pro football for their quality training equipment. When they decided to start selling online with an ecommerce site, they turned to iNET Web developers for a game changing website.
Responsive:There’s a good chance you look up websites on your phone more than on a computer. Since football coaches are no exception, Krausko replicates the web experience on any mobile device. Coaches can order Krausko equipment without ever leaving the training field.
SEO:Reaching the right customers is about uses the right phrases. iNET experts use SEO to make Krausko blocking pads, tackling rings, and sled dawgs easily searchable based for football coaches and trainers.
Copywriting:iNET copywriters keep the Krausko website fresh with the latest football and training news.
Video:Player drills aren’t going to film themselves. iNET recorded and edited the video demos for the training gallery. Master cinematography with heavy visual grading captures the visceral training practices of the blocking pads in action. The product images rotate spectacularly to show potential coaches a full 360 design.
Custom Programming:iNET’s disdain for template sites is not at all unlike Garfield’s hatred for Mondays. On the other hand, iNET’s passion for custom developed websites is very much like Garfield’s love of lasagna. With Krausko, all coding was written from scratch.
Branding:The Krausko team made a fantastic product. What iNET creates so well are brands. Thanks to iNET, Krausko proves to the sports training market that better technology equals better players and safety.
Logo Design:The Krausko logo was designed to be proudly displayed on thousands upon thousands of blocking pads, serving as a staple for athletes training in mediums beyond just football.
Print:Krausko’s brand is proudly touted on more than blocking pads. Sports apparel spreads the word to get their products in the right hands.
Responsive
There’s a good chance you look up websites on your phone more than on a computer. Since football coaches are no exception, Krausko replicates the web experience on any mobile device. Coaches can order Krausko equipment without ever leaving the training field.
SEO
Reaching the right customers is about uses the right phrases. iNET experts use SEO to make Krausko blocking pads, tackling rings, and sled dawgs easily searchable based for football coaches and trainers.
Copyrighting
iNET copywriters keep the Krausko website fresh with the latest football and training news.
Video
Player drills aren’t going to film themselves. iNET recorded and edited the video demos for the training gallery. Master cinematography with heavy visual grading captures the visceral training practices of the blocking pads in action. The product images rotate spectacularly to show potential coaches a full 360 design.
Custom Programming
iNET’s disdain for template sites is not at all unlike Garfield’s hatred for Mondays. On the other hand, iNET’s passion for custom developed websites is very much like Garfield’s love of lasagna. With Krausko, all coding was written from scratch.
Branding
The Krausko team made a fantastic product. What iNET creates so well are brands. Thanks to iNET, Krausko proves to the sports training market that better technology equals better players and safety.
Logo Design
The Krausko logo was designed to be proudly displayed on thousands upon thousands of blocking pads, serving as a staple for athletes training in mediums beyond just football.
Krausko’s brand is proudly touted on more than blocking pads. Sports apparel spreads the word to get their products in the right hands.
Krausko - Web Marketing for Ecommerce Football Equipment
Krausko manufactures and sells blocking pads, tackling machines, and combine strength training equipment for amateur and professional football teams. Krausko believes in one simple football philosophy: “Train Right. Win More.” When they started to sell their football equipment online, they had to have the right website in order to sell more. The new website also had to showcase football drills & demos to create a great resource for players of every skill level.
Website Dilemmas
All of the products sold by Krausko are highly specialized, so the ecommerce website had to reach the right audience to be worthwhile. While most of the equipment is specialized for football, the products can be used in a variety of other sports and professional fields.
Along with requiring ecommerce capabilities, Krausko wanted to showcase their football drills & demos. Using 360 degree videos on the product pages and the filtering to help display the different uses of their products for coaches and managers who need to see each piece of equipment in action before buying them on ecommerce sites.
Technology Implemented
Search Engine Optimization - Content Management - Web Design - Video Gallery
Outcome
Tackling this website was no problem for iNET. Krausko’s new ecommerce website makes shopping for training equipment easier than ever for football coaches. The overall design being modern and fun to navigate and explore. Products are divided between general football equipment and strength & fitness training tools.
Next, the ecommerce elements make the checkout process incredibly efficient. Busy managers can make purchases while still on the field.
Finally, the new video feature on the Drills & Demos page filters videos by category and products. It is incredibly easy for coaches to find the right training video for their players and see Krausko equipment in action. The result is an attractive, user-friendly and audience-driven treasure trove of information about the training equipment and how to use them. As a byproduct, the increase of videos keep users coming back to the site for more and more. Search engines then rank the pages higher leading to more traffic to the site.
