Krausko Tactical
Responsive:Responsive: Police officers spend a lot of time patrolling the streets on foot, in squad cars, or even horseback. iNET made the Krausko Tactical website responsive so police can search for new combat training equipment from phones, tablets, or desktop computers.
SEO:SEO: Police officers use a lot of specialized language in their work. iNET SEO specialists did the research to find how police around the country search for new training equipment and replicated this language on the site to reach police in need of new Krausko Tactical training tools.
Copywriting:Copywriting: The writing on the Krausko website is short, sweet, and to the point. Our copywriters know cops are busy so the content hits on the most important facts and then moves on.
Video:Video: A video made by iNET Web showcases how the practical Krausko tactical equipment can be used for police training drills.
Custom Programming:Custom Programming: The Krausko Tactical website needed custom programming to advertise the Robo Trainer and Control and Defense Decoy training equipment. A special page just for videos showcases how each can be used during training.
Branding:Branding: The Krausko Tactical website needed to be distinct from the Krausko sports training equipment website. iNET designers went above and beyond to keep the two site designs separate.
Logo Design:Logo Design: A new website means a new logo. iNET took the original Krausko logo and updated it to better branding on the Tactical equipment.
Responsive
Responsive: Police officers spend a lot of time patrolling the streets on foot, in squad cars, or even horseback. iNET made the Krausko Tactical website responsive so police can search for new combat training equipment from phones, tablets, or desktop computers.
SEO
SEO: Police officers use a lot of specialized language in their work. iNET SEO specialists did the research to find how police around the country search for new training equipment and replicated this language on the site to reach police in need of new Krausko Tactical training tools.
Copyrighting
Copywriting: The writing on the Krausko website is short, sweet, and to the point. Our copywriters know cops are busy so the content hits on the most important facts and then moves on.
Video
Video: A video made by iNET Web showcases how the practical Krausko tactical equipment can be used for police training drills.
Custom Programming
Custom Programming: The Krausko Tactical website needed custom programming to advertise the Robo Trainer and Control and Defense Decoy training equipment. A special page just for videos showcases how each can be used during training.
Branding
Branding: The Krausko Tactical website needed to be distinct from the Krausko sports training equipment website. iNET designers went above and beyond to keep the two site designs separate.
Logo Design
Logo Design: A new website means a new logo. iNET took the original Krausko logo and updated it to better branding on the Tactical equipment.
When you have a niche product like Krausko Tactical has, where do you go for marketing? To the best web development company in Wisconsin -- iNET Web.
Krausko Tactical
Krausko Tactical is a Wisconsin based maker of tactical training equipment for law enforcement agencies. After the success they had with an iNET developed website for their sports training equipment, they tapped us to launch their tactical training products online.
Website Dilemmas
Krausko Tactical evolved from their football training equipment. Their tactical training equipment line needed a website as hard-hitting as their sports training equipment website—one that would work to promote their products at trade shows, as well as to prospects who find them online. iNET Web delivered with a site specifically targeting the law enforcement market.
Technology Implemented
Logo Design – Graphic Design – Creative Genius Branding & Copywriting– Search Engine Optimization – Video Production -- CSS – JavaScript – HTML – jQuery – Content Management System
Outcome
iNET Web’s SEO specialists infused the Krausko Tactical website with the search terms law enforcement agencies use when looking for training equipment, resulting in the site consistently ranking at the top of all major search engines for those search terms.
