Lafayette Aviators
The Lafayette Aviators really took off with our memorable logo design. We didn’t just make their unique logo, we incorporated it on their printed marketing materials to create a lasting impression among baseball fans.
Responsive:Lafayette Aviators fans needed a way to instantly access details about their favorite team. iNET-Web made a responsive site so fans can get the latest news on their smart phones and tablets.
Custom Programming:The Aviators wanted to make sure their game schedule was easily visible on their site. iNET-Web made custom code to show off their upcoming games.
Logo Design:An effective logo design will bring your team to new heights. Let iNET get your team recognized with a compelling logo.
Print:Custom T-shirts are a great way to bring your team to the next level. iNET will design your mascot, logo, and more!
Responsive
Lafayette Aviators fans needed a way to instantly access details about their favorite team. iNET-Web made a responsive site so fans can get the latest news on their smart phones and tablets.
Custom Programming
The Aviators wanted to make sure their game schedule was easily visible on their site. iNET-Web made custom code to show off their upcoming games.
Logo Design
An effective logo design will bring your team to new heights. Let iNET get your team recognized with a compelling logo.
Custom T-shirts are a great way to bring your team to the next level. iNET will design your mascot, logo, and more!
Lafayette Aviators
MKE Sports oversees several prospect league baseball franchises and in the off-season they host these elite collegiate athletes in ball games at small and medium towns throughout America. It's great entertainment for families and keeps the players tuned up. iNET Web markets several of the teams in the prospect league, including the Kokomo Jackrabbits.
The Aviators faced different marketing challenges than the Jackrabbits. The Aviators started in New York as the Jamestown Jammers. Around 2015, MKE Sports forecast more profitability in the south central region and expanded the franchise to Louisiana. The Jammers were popular in New York, so MKE Sports needed to capitalize on the momentum. MKE Sports contacted the expert communicators at iNET Web for SEO-optimized buzz marketing.
Website Dilemmas
The Aviators had a rudimentary single-page website. It informed fans well enough, but there was nothing to keep fans on the website, which increases page ranks. User experience was poor due to a text-heavy design and poorly designed navigation.
Technology Implemented
Mascot Design- Logo Design- Web Design- Search Engine Optimization (SEO)- User Experience (UX)
Outcome
iNET Web launched the new franchise with a crisp, modular site that highlights the Aviator’s schedule on the homepage where it's easy to find. Our research indicated their schedule was the most the information fans sought first, and placing the team's schedule is listed near the top of the site along with compelling full-color illustrations designed by iNET’s graphic artists made a huge difference. Aviator’s fans appreciated the new design because it's so much easier to find the team's schedule when making plans. Easier planning for families has resulted in more families in the ballpark.
