Royal Lee Organics
The brand Intelligent, Healthful Living carries through to all the Royal Lee Organics marketing, including their grains and redesigned flour mill. The rich design speaks to the quality of the mill: it’s the best in the market. By far.
Responsive:Because upscale consumers are often searching the web on their phones and tablets, iNET built a mobile responsive site to display perfectly on these devices.
SEO:iNET masterminded an SEO campaign to prevail in search engines, owning Google queries for all web-surfers curious about flour mills.
Copywriting:iNET invested a great deal of time in Flourpedia, a comprehensive guide that’s jam-packed with everything anyone could possibly hope to know about all the different flour types.
Video:Step-by-step visual guides offer a good look at the Lee Household Flour Mill. To top it off, all videos stream dynamically right from the homepage.
Custom Programming:Royal Lee’s custom developed website marries a beautiful design with an intricate, user-friendly layout. The elaborate coding allows for slick, symmetrical content placement, making the most of its interactive space.
Branding:Intelligent, Healthful Living® is the brand iNET created to represent Royal Lee Organics.
Logo Design:With royal green text and decorative golden overtones evoking all-natural grains, the Royal Lee Organics logo is optimistic and peaceful, implying health with gentle warmth and clarity. Preview our logos here!
Print:iNET hand-crafted an official ROYAL LEE MADE design, which is stamped on every grain hopper included with the flour mill. Check out our print media today!
Responsive
Because upscale consumers are often searching the web on their phones and tablets, iNET built a mobile responsive site to display perfectly on these devices.
SEO
iNET masterminded an SEO campaign to prevail in search engines, owning Google queries for all web-surfers curious about flour mills.
Copyrighting
iNET invested a great deal of time in Flourpedia, a comprehensive guide that’s jam-packed with everything anyone could possibly hope to know about all the different flour types.
Video
Step-by-step visual guides offer a good look at the Lee Household Flour Mill. To top it off, all videos stream dynamically right from the homepage.
Custom Programming
Royal Lee’s custom developed website marries a beautiful design with an intricate, user-friendly layout. The elaborate coding allows for slick, symmetrical content placement, making the most of its interactive space.
Branding
Intelligent, Healthful Living® is the brand iNET created to represent Royal Lee Organics.
Logo Design
With royal green text and decorative golden overtones evoking all-natural grains, the Royal Lee Organics logo is optimistic and peaceful, implying health with gentle warmth and clarity. Preview our logos here!
iNET hand-crafted an official ROYAL LEE MADE design, which is stamped on every grain hopper included with the flour mill. Check out our print media today!
iNET’s Web Marketers Make Dough for Milwaukee Flour Mill Manufacturer
Dr. Royal Lee was a Wisconsin visionary. His prolific work on centrifugal units in the ‘20s earned hundreds of mechanical engineering patents. Most notable was a technology that pureed food (Lee Liquidator) and another that extracted juice from puree (Pexton Press). He also invented numerous footswitches and scientific applications still used in manufacturing today. Dr. Lee’s namesake graces two companies managed by iNET Web: Lee Engineering and Royal Lee Organics.
Website Dilemmas
Royal Lee Organics incorporated around Dr. Lee’s home-use flour mill. The mill incorporates the centrifugal governor technology Dr. Lee invented in the '20s to solve the industry problem of controlling process motor speeds while under load. He solved the problem masterfully, but his namesake company had a problem of its own: promoting the mill on the web to consumers who didn’t know what it was or how much they wanted the mill. In a move as ingenious as Dr. Lee enrolling in Marquette’s school of dentistry to study drill motor technology, Royal Lee Organics contacted iNET Web.
Website Technology Implemented
Search Engine Optimization - Responsive Graphic Design - HTML - CSS - Video Development
Website Outcome
Informed consumers are willing consumers. If you have a quality product that meets a consumer needs, they will become YOUR consumers. iNET Web’s copywriters and SEO specialists went to the grind on a Flourpedia informational page, an unprecedented cornucopia of information about millable plants and organics. In clear, concise detail, our web content development team covered the spectrum of DIY flour-making with dozens of grains, nuts and seeds. iNET Web’s search engine optimization specialists then paired each description with recipes. Our web marketing strategy maximized user interaction and time-on-site.
iNET Web’s strategic Flourpedia copy fulfilled searchers' questions. Google searchers with queries such as “how to make semolina flour,” “quinoa flour pizza crust” and “spelt flour substitute” landed on Flourpedia’s pages. Users explored other pages from there. Most of this wave of users funneled to the web page were new visitors. It translated to new contacts for Royal Lee through its web-based contact page. Royal Lee found its customer base, and the company's online volume is flourishing. iNET Web’s creative geniuses know good marketing is like yeast: a little of it leavens the whole lump of dough.
Royal Lee Organics is just one of several nutritionists turning a profit with help from iNET.
